Even the world's largest and most controversial company values the power of primary research. Usability & qualitative research for Food & Recipe and Photo Centers included interviews, lab studies, and in-field ethnographies–all leading to actionable and often-surprising insights about online and offline behavior involving these two high-trafficked businesses. From those, design recommendations and strategies were presented forth, helping chart the digital future of the empire itself.

Company: Walmart.com
Role: Research + analysis lead