The seller-facing experience of the Sears online marketplace was a simple concept, but had to be massively scalable: merchants signed up, set up products, managed and fulfilled orders and made money. Within a year of launching the number of items on Sears.com skyrocketed tenfold, significantly boosting the retailer's bottom line and building many relationships for the company along the way.

Company: Sears
Role: UX design & research lead for seller-facing experience