Payments powerhouse First Data needed a recharge to keep up with the rapidly changing transaction and commerce industry. With most of the company's business conducted instantly and invisibly, a clear and accessible brand narrative and value proposition proved critical to survival. The solution was a full-scale responsive site overhaul designed to speak directly to partners and clients–a digital footprint optimized across viewports, devices and customer touch-points.

Company: VSA Partners
Role: Lead UX architect + strategy